Internet Marketing:
"In our rapidly globalizing
market economy, nearly every business must use the
power of internet marketing to reach new customers and suppliers.
Fortunately, the internet is an extremely cost-effective advertising medium that
is well within the reach of every small business, entrepreneur, artist, writer
or musician. But, as with all low cost-of-entry opportunities, the internet is
rapidly becoming a very crowded marketplace, so a successful internet marketing
strategy is a constantly moving target. Focus on your business - let experts
focus on your internet marketing."
~Alan J. McRae,
President
If you are absolutely sure where your next customers or suppliers are going to come from, then you are probably very mistaken. Globalism, deflation, information on demand, and intensifying economic competition are combining to change the business landscape forever. As capital and technology move back & forth across international borders, management and labor must learn a flexibility and resourcefulness never before required.
To attain this level of nimbleness, all workers must make a daily commitment to the disciplines of productivity, cooperation, team spirit, and continuous learning. In short, all participants in the business enterprise must develop and sustain a high level of entrepreneurship in order to compete effectively and remain in business. The key to entrepreneurship is perfect market information, and the fountain of market information is the internet.
The first thing any savvy customer or supplier wants to know about your business enterprise is the URL of your website. They expect to be able to assess your mission, capabilities, marketing strategy, and direction from your web presence, and if you don't have one you are saying "I'm really not serious about staying in business over the years ahead. I just want to get by on whatever comes my way. I prefer to do business the old-fashioned way - on a golf course." Well, doesn't that sound like a recipe for an early retirement?
Internet Marketing Media:
|
Websites |
With quality Web Hosting costs between $10-20 per month, there is little excuse for any serious enterprise not to have at least a minimal web presence. |
|
Multimedia |
The technologies to create video, sound, and realtime on-demand interaction with your markets are similarly low-priced and highly effective. |
|
Internet |
A new trend is developing that promises to open new marketing opportunities to the enterprise: internet radio. Since internet radio is essentially a global reach digital radio station, it offers communicators a "voice on the desktop" with a built-in interactive user interface for responding to the marketing or sales presentation. |
Some of our Technology Partners:
Here are some of the technology partners that we work with to
engineer state-of-the-art Internet Marketing System:
| Next Step Productions | Multimedia content production, Internet Radio programming and content development, voice overs and marketing scripts. For info on their popular "Inner Landscaping with Dr. Laurel Reinhardt" radio show, please click HERE. |
828-225-5951 |
| OSR Systems | Web authoring, Web programming, Web hosting services, Graphics Processing, MS-ACCESS/VB and specialty programming. |
845-796-3260 |
| Partner Directory | Additional Technology Partners |
Client History:
Click HERE for a list of some of our clients over our 25 year history.
Consultant Directory:
Click HERE for a
directory of our consultants and links to their on-line resumes.
"Great
people make great things happen."
~Alan
J. McRae
Contact Information:
McRae Management Corporation
| 32 Chancery Lane Waynesville, NC 28786 tel: 828-452-4029 fax: 509-694-7370 |
1 Hobart Court Dix Hills, NY 11746 tel: 631-499-2900 fax: 631-499-2900 |
